953 HK Business Head, Sports Retail

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Key Responsibility

  • Devise marketing communications strategy and plan to support the business objectives.
  • Lead and direct Marketing and Visual Merchandising functions to ensure effective implementation of marketing and visual merchandising activities.
  • Develop media strategy and determine appropriate media mix to increase brand awarenes.
  • Strengthen brand communications in digital media to further engage consumer in on-line and social media platform.
  • Develop full year public relations plan and implement the activities through in-house and/or external PR agency.
  • Monitor results and returns to meet with marketing strategy and objective.
  • Ensure effective customer relationship management via newly launch CRM program, EDM newsletter and special events.
  • To manage agencies’ performance including annual review and negotiation of agencies contract.
  • Collect marketing intelligence including media and PR trends and opportunities.
  • Regular monitor and share competitors marketing information to keep pace with market situation and opportunities.
  • Set up regular reporting, measurement, and control system to evaluate results of marketing campaigns and projects in both Marketing and Visual Merchandising areas.
  • Conduct direct visits to shops and selected retailers to evaluate the campaigns effectiveness.
  • Conduct consumer research to collect consumer feedback and understand their buying behavior and preference towards company’s brand.
  • Work with regional and HQ marketing team to ensure marketing communications materials and activities align with brand’s image and standard.
  • Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on all marketing activities and projects.


Experience & Requirements

  • Degree holder with business qualifications.
  • Proven experience (5yr+) in the sales area of FMCG/sports/outdoor products.
  • Experienced in leading a team for business expansion in HK.
  • Willing to occasional business travel.
  • Excellent spoken and written Cantonese and Mandarin.


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