[创意,品牌,LOGO,VI,企业识别]
合格的设计总监,必须有条不紊地处理众多的客户项目,带领下属设计团队,与公司内部的客户服务何执行团队协作,提出有创意而且能打动人心的观点、视觉、内涵,优秀的文字图形表达,并且维持品牌在不同媒介上的一致性,对于印刷或产品出现的问题,要有解决问题的能力。
Role & Responsibilities:
A key role within the agency, the Design Director will work closely with internal functions, lead creative design for numerous publications. Responsibilities include managing a team of designers and the effective use of all text, images and graphics for presentation and you will ensure all publications follow a consistent design. The Design Director will also be responsible for printing and product issues and will liaise with marketing and advertising on special projects.
Concept Generation / Big Idea
- Work with other senior creative and lead the development of concept generation
- Inspire others to think laterally to evolve the big idea
- Continually drive leading edge creativity
- Share responsibility for the teams creative stimulation and exposure to current trends
Design & Development
- Lead design development
- Responsible for the creative growth, development and completion of all design work on particular client assignments
- Oversee and work closely with the design team demanding creative and robust quality driven solutions
- Ensure that relevant team members are informed of overall scope of assignment and timing implications
- Create mood boards/video - capturing the concept in a way that inspires
- Create high quality design to inspire team and clients
Client / Internal Relationships
- Enhance internal relationships across the business, ensuring assignment success
- Liaise with peers and follow activities across the network
- Brief suppliers and demand a quality result
- Build and maintain strong client relationships
- Escalation point for issues management and resolution
Implementation
- Work in partnership with the senior team to ensure the final brand solution is in line with the original vision and the client's practical requirements
- Able to complete a design project individually when needed
- Confidently present work ensuring it builds on the agreed vision
- Develop, test and implement ideas across a range of applications
- Take ownership and a lead role as assignments develop
- Assist in budgeting design assignments and assessing most appropriate partners/suppliers
- Ensure ideas are executed flawlessly
People Management/Team Briefing
- Ensure relevant skills are deployed effectively across assignments
- Lead team briefings and regular progress reviews, ensuring issues are escalated where appropriate
- Provide direction and development to the team, ensuring that performance is manage during the review process
- Assist other Directors and more junior designers to fine tune each other’s ideas
Requirements:
- 12+ years’ experience in corporate branding and identity
- Excellent presentation skills and ability to liaise with senior clientele
- Expert in the use of relevant design software
- Knowledge of emerging trends in design
- Relevant technical expertise (2D, 3D, etc)
- Ability to understand a wide range of production processes and able to deliver workable solutions across a variety of media
- Creative flair
- Self-motivated with a desire to contribute to the company as a whole
- Proven leadership ability
- Good time management
- Effective partner to other senior colleagues
- Deputy to Creative Director