952 Marketing Manager, Fashion Retail

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[shoes,fashion,men,women,kid,retail,global]

Position Summary

The position holder will be reporting to GM, Taiwan.  The person will be responsible for formulating and directing marketing plan to meet with company’s business objectives and strategies.  To effective manage marketing, advertising, public relations, retail promotions and visual merchandising activities to strengthen company’s brand and product awareness in Taiwan.

 

Key Responsibility

 

  • Devise marketing communications strategy and plan to support the business objectives of Taiwan.
  • Lead and direct Marketing and Visual Merchandising functions to ensure effective implementation of marketing and visual merchandising activities.
  • Develop media strategy and determine appropriate media mix to increase brand awareness in Taiwan.
  • Strengthen brand communications in digital media to further engage consumer in on-line and social media platform.
  • Develop full year public relations plan and implement the activities through in-house and/or external PR agency.
  • Monitor results and returns to meet with marketing strategy and objective.
  • Ensure effective customer relationship management via newly launch CRM program, EDM newsletter and special events.
  • To manage agencies’ performance including annual review and negotiation of agencies contract.  Monitor and review agencies’ performance to ensure agencies’ works up to brand standard and meet with agreed objectives.
  • Collect marketing intelligence including media and PR trends and opportunities.
  • Regular monitor and share competitors marketing information to keep pace with market situation and opportunities.
  • Set up regular reporting, measurement, and control system to evaluate results of marketing campaigns and projects in both Marketing and Visual Merchandising areas.
  • Conduct direct visits to shops and selected retailers to evaluate the campaigns effectiveness.
  • Conduct consumer research to collect consumer feedback and understand their buying behavior and preference towards company’s brand.
  • Work with regional and HQ marketing team to ensure marketing communications materials and activities align with brand’s image and standard.
  • Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on all marketing activities and projects.
  • Oversee visual merchandising and retail promotion activities by ensuring all VM materials, Products display, POS materials, printing collaterals are in good quality and align with brand’s standard.
  • Follow up on marketing expense and payment settlement to adhere with internal account procedures and policy.
  • To communicate regularly with other departments to get updated information of product, marketing, VM, training, retail and sales information to facilitate better planning, support and implementation of marketing activities and projects.
  • To conduct sourcing and ensure cost-effective purchasing on relevant marketing and visual merchandising materials.    Ensure sufficient competitive quotations are compared and evaluated before making final vendor and purchase decision.
  • To travel locations outside Taiwan to undertake special induction and other suitable training, attend conferences and kick off (Tradeshows), which considered beneficial in the opinion of direct supervisor.

 

 

Experience & Requirements

 

  • Degree holder with business qualifications.
  • Proven experience (5yr+) in the sales area of FMCG/branded Footwear.
  • Experience in multinational companies is a plus.
  • Willing to occasional business travel.
  • Excellent spoken and written English and Chinese.

 

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