[data analytics, web analytics]
The role of Insights and Analytics team is to assess the effectiveness of clients’ marketing campaigns and provide insights and recommendations to improve clients’ return on marketing investment. We are currently seeking a Data Analyst to support the growing needs of analytics across our portfolio of clients.
Responsibilities:
- Web analytics
- Analyze traffic sources, engagement, page flow, and site conversion with web analytics tools;
- Own and manage site tagging to ensure track-ability and measurability ;
- Provide insights and recommendations to improve site conversion, navigation and engagement ;
- Manage web analytics resources, including tool evaluation and migration ;
- Work closely with media planner to track digital media performance and advise on optimization opportunities.
2. Campaign analysis
- Own and manage campaign measurement from data tracking, consolidation to interpretation;
- Analyze campaign performance with a holistic view from digital media to website and conversions ;
- Develop marketing dashboards to provide regular measurement reporting for clients ;
- Prepare client presentations with actionable insights and recommendations to improve client’s marketing ROI.
3. Value add to Insights & Analytics team
- Build knowledge database with past campaign results to for internal sharing, e.g. KPI benchmarking, campaign planning;
- Assist in new business pitches.
Requirements:
- Qualifications
- Bachelor’s degree in marketing, business administration, statistics, economics, or social science;
- 3+ years of experience in data and analytics, particularly web analytics.
2. Technical skills
- First-hand experience in web analytics tools, e.g. Omniture, Web Trends, Google Analytics;
- Solid understanding of digital marketing performance metrics ;
- Proficiency in MS Excel, Access and PowerPoint ;
- Bi-lingual in Chinese and English.
3. Soft skills
- Team player;
- Attention to details ;
- Ability to articulate in English ;
- Ability to work under pressure and to tight deadlines ;
- Agency experience is a plus.
