S53 Digital Marketing Manager



To drive and manage the digital marketing programs for the retail business (Dairy Foods, Infant Formula).






  • Manage the annual brand communication strategy on the brands of Dairy Foods and Infant Formula.
  • Manage the consumer communication strategy on the brand of Dairy Foods and Infant Formula, and develop the program planning on the IWOM, content marketing, SEM, SEO, Wechat, Weibo, E-CRM and etc. for brand leveraging.





  • Develop digital marketing campaign plans in close collaboration with brand category team and e-commerce teams.
  • Manage entire digital marketing life cycle in multiple digital touch points, including brand website, search engines, social media platforms and paid media.



Functional Effectiveness


  • Lead implementation of best practices, scalable delivery process.
  • Establish clear measurement across Digital Marketing activities.
  • Monitor, analyze and evaluate e-commerce and online market trends, consumer behavior and competitor activities to identify the digital ecosystem better.
  • Manage timelines, resources and budget in cross-vehicle efforts to ensure goals and objectives are met.



Brand Compliance


  • Ensure brand consistency in all deliverables.
  • Be the keeper of the brand standards.
  • Actively promote alignment with standards and optimize standards for specific digital applications.






  • College graduate with Digital Marketing and Brand experiences.
  • 5+ year experience of marketing experience, with at least 3 years of Digital Marketing experience in multinational FMCG or digital agency company.
  • Hands-on experience in digital marketing planning and execution, especially in IWOM, search marketing, content marketing, brand site management, social media marketing and campaign activation on vertical sites.
  • Deep understanding on the role of various digital touch points in the entire consumer decision journey.
  • Proven track record of leveraging digital marketing channels to deliver brand message appropriately, reaching target audience efficiently and influencing consumers effectively.
  • Has his/her own point of view on digital marketing strategy and campaign design, not (always) depend on digital agencies.
  • Equipped with the capability of setting up connections and generating positive impacts between digital marketing activities and eSales.
  • Excellent analytic, data processing and reporting skills, both quantitative and qualitative, with strong attention to detail.
  • Creative on the content creation and story telling.
  • Good command in both written and spoken English.


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