[retail,food,online,digital,infant]
To drive and manage the digital marketing programs for the retail business (Dairy Foods, Infant Formula).
Responsibilities:
Planning
- Manage the annual brand communication strategy on the brands of Dairy Foods and Infant Formula.
- Manage the consumer communication strategy on the brand of Dairy Foods and Infant Formula, and develop the program planning on the IWOM, content marketing, SEM, SEO, Wechat, Weibo, E-CRM and etc. for brand leveraging.
Activation
- Develop digital marketing campaign plans in close collaboration with brand category team and e-commerce teams.
- Manage entire digital marketing life cycle in multiple digital touch points, including brand website, search engines, social media platforms and paid media.
Functional Effectiveness
- Lead implementation of best practices, scalable delivery process.
- Establish clear measurement across Digital Marketing activities.
- Monitor, analyze and evaluate e-commerce and online market trends, consumer behavior and competitor activities to identify the digital ecosystem better.
- Manage timelines, resources and budget in cross-vehicle efforts to ensure goals and objectives are met.
Brand Compliance
- Ensure brand consistency in all deliverables.
- Be the keeper of the brand standards.
- Actively promote alignment with standards and optimize standards for specific digital applications.
Qualifications:
- College graduate with Digital Marketing and Brand experiences.
- 5+ year experience of marketing experience, with at least 3 years of Digital Marketing experience in multinational FMCG or digital agency company.
- Hands-on experience in digital marketing planning and execution, especially in IWOM, search marketing, content marketing, brand site management, social media marketing and campaign activation on vertical sites.
- Deep understanding on the role of various digital touch points in the entire consumer decision journey.
- Proven track record of leveraging digital marketing channels to deliver brand message appropriately, reaching target audience efficiently and influencing consumers effectively.
- Has his/her own point of view on digital marketing strategy and campaign design, not (always) depend on digital agencies.
- Equipped with the capability of setting up connections and generating positive impacts between digital marketing activities and eSales.
- Excellent analytic, data processing and reporting skills, both quantitative and qualitative, with strong attention to detail.
- Creative on the content creation and story telling.
- Good command in both written and spoken English.
