[FMCG,planning,consumer,communication,advertisement]
Main Duties:
1. Develop consumer communication strategy to promote brand awareness
2. Manage advertising agency and ensure good quality of creative and execution
3. Select media partners for different channels and make sure consistency between them
4. Organize PR activities and media relationship on a daily basis
5. Take lead on the relationship with government, association, banks, and the press
6. Plan for the purchase of advertisement and manage the release schedule and budget
7. Handle PR crisis and minimize the impact to the company
8. Coordinate with internal media, sales, marketing, and brand functions in pursuit of best synergy
Qualifications:
1. Bachelor degree or above with major in marketing, business management or related
2. 5 years of media planning and brand image promotion experience, preferable FMCG
3. Good at consumer study, media research and knowlegable in consumer communication tactics
4. Proficient in planning capability and PR crisis handling
5. Excellent inter-personal skills and business negotiation
6. Result and action driven, always complete assignments with quality
